Profile

Hello, my name is Pantelis Karvounopoulos (a.k.a PeKay) and I am from Greece. I live and work in Wimbledon, London. I have a passion for Search Marketing. Started as a hobby 12 years ago and turned into a job that I enjoy a lot! I am in the business since SEO was all about a Title tag and directory links AND when adwords search CPC was under 0.10 in almost every niche... good days!

In my 12 years of experience in Internet technologies, I was spanning from Web Design and Development to all aspects of Digital Marketing (SEO, PPC, Email Marketing, Affiliate Marketing etc). I research, develop, implement, optimise and manage campaigns to meet client’s KPIs.

Key Skills

Keyword Research. Choosing the right keywords and utilise them effectively in all related aspects of marketing.

Pay Per Click (PPC) Management. Google AdWords. Facebook Ads. Research, develop and implement paid search and display campaigns. Develop effective re-marketing and dynamic re-marketing campaigns as long as PLAs etc. A/B testing. Improve coverage and traffic volume to convert visitors into clients. Analyze data and generate advanced reports.

Search Engine Optimization (SEO). Improving website accessibility, UI/UX, rich snippets and structured data. Develop, present and deliver content strategies including social media sites in order to maximize SEO value and website authority. Provide On-Page and Off-Page recommendations and execute them.

Link Building (off page SEO). Advanced utilisation of the latest link building practices. Investigate, track and acquire link opportunities.

Landing Page Optimization. Code implementation in order to reduce bounce rate, increase user engagement and improve conversion rate.

Conversion Rate Optimization. Execute CRO techniques including A/B split testing, colour variations and Call-to-Action (CTA)

Analytics and reporting. Analysing data using online tools such as Google Analytics, Crazy Egg and AWStats in order to improve campaign tactics and increase ROI.

Employment History

11/2015 – Present

DIGITAL MARKETING EXECUTIVE – Alpine Elements/iGOSki

As a Digital Marketing Manager in Alpine Elements I am responsible for managing the PPC (about £500.000/year), SEO and Affiliate campaigns. My day-by-day job includes Adwords and Bing Ads optimisation, On-page SEO consulting and implementing, Blogger Outreach and Content Marketing Management.

Recent Highlighted Accomplishments (see the case studies)

-52% CPA - +63% CTR - +85% Conversions - +35% Organic Traffic

2004 – Present

FREELANCE DIGITAL MARKETER – Self Employed

As a Freelancer I was hired from various SMBs to Develop and Manage their online marketing plan. In many cases I was hired to build an online business from the ground up (Business analysis and Web Development to Marketing and growth). My main goal was to increase brand awareness, generate leads, improve online presence and increase profit via digital channels. With a focus on conversions I managed to make the most out of the marketing opportunities presented by the digital marketplace.

June 2010 – June 2011

DIGITAL MARKETER – Loginet.gr WebDesign Agency

My role as part of Loginet was to lead on the digital marketing strategies for clients and Loginet itself. I was responsible in analysing client needs and target market in order to develop the marketing plan. I was also the one to implement those tactics, improve and manage them. I was consulting the development team from a SEO perspective and website effectiveness. I was also managing copywriters and content on each project.